Both customization and adjustability are great benefit words, but adjustability describes the
unique advantage the LAL has to actually be “changed” after surgery.
“The reason we can fully customize your vision is because this lens can be adjusted multiple
times using our gentle light technology after surgery.”
“This means you will be able to test drive the lens and see the world, and we can adjust your
vision after surgery based on what you see.
As humans, we are wired to desire control of our lives. The LAL offers patients a unique level
of control by postponing decisions about final vision until after surgery.
“Because the LAL is designed to be customized after surgery instead of using estimates
before surgery, you will have more control of your final vision outcome using this lens.”
“After surgery, we will partner with you to determine the perfect vision for your lifestyle.”
The technology is innovative, exciting, and new…but does it work? Can I trust it with my vision?
“This exciting new lens is FDA approved and has already been used successfully by
thousands of patients around the world.”
“As a surgeon, my goal is to make sure I can deliver the vision I promise to patients. Because
we will be able to adjust and customize this lens after surgery, we are now more confident
than ever that we can deliver the outcomes we promise.”
It’s exciting to test and preview new things, but our vision is priceless. We need to carefully
explain the benefit of previewing new vision while assuring safety.
“What makes the LAL so exciting is that after surgery you will be able to preview and test
different visual outcomes before we lock in your final vision. This has never been an option
in cataract surgery before this lens”
“The lens is designed to allow us to let you preview a variety of visual outcomes so you can
pick the exact vision you want after surgery. The unique structure of the lens allows us to
do this safely and predictably in order to help you achieve your best possible vision.”
The phrase “best possible vision” is the ideal phrase to avoid over-promising “perfect vision,”
but still highlights our promise to offer the best surgery and visual outcome possible.
“With the customizability and power of the Light Adjustable Lens, we can confidently offer
you an increased likelihood of your best possible vision.”
“More patients than ever are achieving their best possible vision with the LAL.”
The value of being “first and only” is a strong supporting phrase for the benefit and
uniqueness of the lens.
“The LAL is the first and only lens for cataract surgery that offers this unique blend of
control and adjustability after surgery.”
“While every other lens requires us to estimate your vision outcomes before surgery, the LAL
is the first and only lens that gives us the freedom and control to adjust and optimize your
vision after surgery.”